Free AI agent training in NYC by Salesforce on April 29. What your org needs before you walk in.
Salesforce is hosting Agentforce World Tour at the Javits Center in New York City on April 29, 2026. Full day. Free to attend. Over 130 sessions, hands-on labs where you build real AI agents, and live demos of Agentforce 360 and Data Cloud.
Why this event is worth your time
Agentforce World Tour NYC is one of Salesforce's largest single-day events this year. The agenda runs from 9 a.m. to 5 p.m. ET. Main keynote. Breakout sessions. 20-minute theater talks. And 60-minute hands-on labs where you build AI agents alongside Salesforce product experts.
Sessions span industries. Finance, healthcare, nonprofit, media, retail. Brands like Pandora, PenFed, and CIBC are expected to share how they use Agentforce 360 to automate support and improve customer experience at scale.
The focus this year is clear. Salesforce wants teams to see how Agentforce 360 and Slack work together to automate workflows, unify data, and produce results you can measure. That includes real-time agent decision-making, multi-step workflow automation, and Data Cloud integration.
Register. Go learn. Seriously.
Now the honest part
Events like this are full of possibilities. You'll see demos that work perfectly. You'll watch AI agents route cases, qualify leads, and surface answers from unified data in seconds. You'll leave excited.
Then you'll get back to the office. You'll open your org. And you'll realize half of what you saw requires a level of data quality and architecture clarity your org does not have yet.
We see this constantly. Jim has worked inside hundreds of Salesforce orgs. The teams that get real value from events like this already have clean data, defined processes, and an object model that makes sense. They come home and start building.
The teams that don't? They come home with a list of things they can't implement.
What your org needs before you walk in
You don't need a perfect Salesforce environment. But you do need to know where you stand. Ask yourself these questions before April 29.
Do you trust your data? If your lead records have 30-40% duplicates, Agentforce will make decisions on duplicates. AI does not fix bad data. It scales it.
Does your object model reflect how your business actually works? If your account hierarchy is flat when your business is not, the agent will miss context. If your custom objects don't align with how revenue moves, every AI recommendation starts from a flawed foundation.
Are your automations documented? If you have flows and triggers that nobody fully understands, adding AI agents on top creates a system that is harder to debug and harder to trust.
Is governance defined? Who owns data quality? Who approves new fields? Who decides when automation gets retired? Without clear answers to these questions, every new tool adds complexity instead of value.
If you can answer those questions with confidence, you'll get massive value from this event. If you can't, that's the real starting point.
What Equals11 does and why it matters before you add AI
Equals11 is a certified Salesforce consulting partner. Our clients come to us with real friction. Reports that don't match reality. Automations built on top of automations. Custom code that nobody remembers writing. Data models that made sense three years ago but don't reflect how the business operates today.
We fix that. We start with your revenue motion, your operational workflows, and what your leadership team actually needs to see in reports. Then we audit the org, clean the architecture, reduce technical debt, and redesign for scale.
In practice, that means org audits and data quality assessments. Data model redesigns. Process alignment across teams. Automation cleanup. Governance documentation. AI readiness strategies. Managed services, hypercare, and Data Cloud advisory.
The common thread: we make sure the foundation is solid before anything new gets layered on top. We turn Salesforce from a cost center into a growth engine.
Meet Jim at the event
Jim Marascio, Principal and CEO of Equals11, will be at Agentforce World Tour NYC on April 29. He's offering 20-minute conversations with anyone who wants to figure out where their org stands.
No pitch. Just a clear-eyed look at your Salesforce environment and whether it's ready for what Salesforce is rolling out next.
→ Register for Agentforce World Tour NYC here.
Salesforce is giving away a full day of AI agent training. Take it. But make sure the system you bring it back to is ready to use it.
