Get more business value from Salesforce.
One roadmap. One team.

1 BASELINE ASSESS 2 AUTOPILOT EXECUTE 3 ELABS ACCELERATE GROWTH ENGINE

We find the revenue leaks, the technical debt, and the manual work sitting between Salesforce and your other systems.

Agentforce and Einstein go live once the data foundation can support them, with a human in the loop on every autonomous action.

Custom builds and integrations connect Salesforce to the ERP, EHR, or logistics system it has been isolated from.

We assess where Salesforce is holding the business back, prioritize the work by business value, then execute it with the same team.

How the Growth Engine works

Assess what’s holding Salesforce back. Prioritize what matters. Build what pays off.

ASSESS

No-cost Baseline Assessment

Find the gaps.
We identify revenue leaks, manual work, technical debt, and data gaps so you know what deserves attention first.

You get:
Key Findings & Recommendations

PRIORITIZE

Intelligence Blueprint

Build the business case.
We prioritize the work by business value, risk, effort, and ROI, with Phase 1 designed around payback.

You get:
A clear roadmap with Phase 1 built around payback.

BUILD

Execution

Put the roadmap to work.
The same team executes the highest-value priorities across AI, automation, integrations, and custom Salesforce development.

No handoff. No relearning the business case.

That can include:

- Agentforce and Einstein

- AI readiness and Human-in-the-Loop controls

- Workflow automation

- Custom Salesforce development

- ERP, EHR, billing, logistics, and data integrations

- Headless Salesforce experiences

We measure success the way your board does

One source of truth for revenue

One correct answer instead of 3 estimates.

A first phase built for payback

Quick wins that free capacity, reduce avoidable spend, or recover revenue.

One source of truth for customer history

A complete audit trail instead of 3 different stories.

Salesforce capacity without the hiring headache

Access to 600+ Salesforce-certified engineers who understand your roadmap and environment.

Slack as the Executive Cockpit

A headless capability. High value, low code.

Ask a question about your pipeline or your customer engagement and get the answer in Slack. No dashboards. No reports. No spreadsheets. One version of the truth, synthesized from your complete dataset.

This works once the data model underneath it is clean. That is the whole reason the assessment comes first.

One version of the truth for the whole leadership team

Driven by Salesforce Flow and Slack Lightning Apps

Delivered before the first coffee, every morning

Built for the outcomes you own

CRO.

Reliable pipeline and revenue data without the manual work.

CIO.

A roadmap prioritized by value, risk, and effort with the same team executing it.

CFO.

Salesforce investment tied to ROI, payback, and measurable business value.

Predicting donor behavior with Einstein at National Kidney Foundation

CASE STUDY

The National Kidney Foundation ran Salesforce as a data repository. Their VP of IT wanted a CRM. Equals11 implemented Einstein Prediction Builder, then layered in Next Best Action so field teams got a prioritized list instead of a report to interpret. Engagement signals became forecasts the team could act on ahead of churn.

I found the ability for the Equals11 team to tailor a custom solution within Salesforce to meet our organizational goals in an efficient, professional, and results-oriented way to be impressive.

— Nick Duquette, VP of IT, National Kidney Foundation

Trusted by Growing Businesses

Recent Awards & Recognitions

Start with Baseline

Before you buy more Salesforce, find out what the current investment is leaving on the table.

Start with the no-cost Baseline Assessment. We’ll show you what deserves attention first and where the strongest business case sits.