Enhancing Constituent Engagement through Salesforce Einstein Next Best Action Together with National Kidney Foundation

Enhancing Constituent Engagement through Salesforce Einstein Next Best Action Together with National Kidney Foundation

Turning predictions into action: See how the National Kidney Foundation moved from data insights to real-time engagement strategies, boosting platform adoption and driving smarter interactions across donor, volunteer, and event use cases.

Print Length: 1 PDF - 4 pages
Estimated Reading Time: 5 minutes

What You’ll Learn:

  • How National Kidney Foundation transformed predictions into guided, real-time actions across donor, volunteer, and medical outreach

  • The "Equalizer Way" methodology for implementing NBA: from persona targeting to embedding recommendations

  • Real-world impact: increased adoption, stronger connections, and better decision-making

  • What comes next: future enhancements for more personalized giving and engagement strategies