Enhancing Constituent Engagement through Salesforce Einstein Next Best Action Together with National Kidney Foundation
Turning predictions into action: See how the National Kidney Foundation moved from data insights to real-time engagement strategies, boosting platform adoption and driving smarter interactions across donor, volunteer, and event use cases.
Print Length: 1 PDF - 4 pages
⏱ Estimated Reading Time: 5 minutes
What You’ll Learn:
How National Kidney Foundation transformed predictions into guided, real-time actions across donor, volunteer, and medical outreach
The "Equalizer Way" methodology for implementing NBA: from persona targeting to embedding recommendations
Real-world impact: increased adoption, stronger connections, and better decision-making
What comes next: future enhancements for more personalized giving and engagement strategies