CRU Use Case
Scalable SaaS: Rethinking the Salesforce ISV Path

Can your Salesforce app become your next SaaS product?
In this case study, see how CRU Logistics partnered with Equals 11 to evaluate the transformation of their internal Salesforce system, BarrelCommand, into a scalable SaaS solution. With technical debt, cost concerns, and scalability on the line, Equals 11 ran a 4-week discovery to compare Salesforce ISV versus a modern cloud-native path—and the results reshaped their product roadmap.

📄 Print Length: 1 PDF – 6 pages
⏱ Estimated Reading Time: 6 minutes

What You’ll Learn:

• How CRU's internal Salesforce app was decomposed and simulated as a Salesforce ISV product

• What happened when Equals 11 ran risk tests on multi-tenancy, Railinc API integration, and Salesforce scalability limits

• The full cost-benefit breakdown between Salesforce AppExchange vs. AWS-native SaaS

• The real-world impact: a clearer roadmap, reduced uncertainty, and confident platform decisions

Perfect for: product leaders, Salesforce architects, or IT execs considering AppExchange vs. cloud-native for SaaS growth.