Salesforce announces Agentforce 360 at Dreamforce 2025

Dreamforce 2025 opened with a major step forward for the age of AI.

Salesforce officially launched Agentforce 360, the most complete version yet of its agentic AI platform, bringing humans, data, and AI agents together on one trusted foundation.

The company called this release its boldest evolution, shaped by thousands of real-world customer deployments and more than a year of enterprise-scale experimentation.

Agentforce 360 is now generally available to Salesforce customers around the world.

A New Way to Connect People, Agents, and Operations

According to Salesforce, Agentforce 360 helps organizations connect customers, employees, AI agents, and operations in a whole new way.

This latest version brings together the best of Salesforce’s ecosystem:

  • Agentforce Platform – The foundation where intelligent agents are built, tested, and governed.

  • Data 360 – The data layer (formerly Data Cloud) that gives every agent context and understanding.

  • Customer 360 Apps – The business logic layer that defines how an enterprise sells, serves, and operates.

  • Slack – The collaboration layer where humans and agents work together in real time.

What’s New in Agentforce 360

Agentforce 360 introduces several innovations designed to make AI more accessible, controllable, and grounded in enterprise data.

1. Agentforce Builder: Build, Test, and Deploy in One Workspace

Agentforce Builder allows teams to design, test, and refine agents in a single conversational interface.
Whether you are a developer or a business user, you can now create and iterate faster than ever before.

Key capabilities include:

  • Unified workspace: Draft, test, and deploy agents in a single environment.

  • Multi-view editing: Switch between doc-like, low-code canvas, or script view for flexible development.

  • Rapid simulation and debugging: Preview user interactions in real time and adjust instantly.

  • Enterprise-grade governance: Built on Salesforce’s privacy and security framework for compliance and safety.

  • Agentforce Vibes: A new AI coding partner that understands project context and executes tasks like a pair programmer.

With this tool, Salesforce is effectively turning AI development into a live, collaborative workspace where teams can iterate quickly and safely.

2. Agent Script: Total Control Over Agent Behavior

Agent Script is Salesforce’s new scripting language that gives teams precise control over how AI agents behave. It merges the creativity of large language models with the predictability of code so that agents act consistently and reliably.

Key capabilities include:

  • Predictable agents: Define logic using a human-readable JSON language, including conditionals, “if/then” rules, and hand-offs.

  • Hybrid Reasoning: The Atlas Reasoning Engine can now be configured to balance creative problem-solving with structured logic, ensuring consistent and auditable results.

This level of precision makes Agentforce suitable for complex, high-stakes enterprise workflows that demand both intelligence and control.

3. Agentforce Voice: Conversational AI that Sounds Human

Agentforce Voice delivers fully personalized, natural conversations that reflect your brand’s tone and style.
Salesforce says 80 percent of inquiries still begin over the phone, so Agentforce Voice was designed to make every call intelligent, fast, and human-like.

Key capabilities include:

  • Personalized voice agents: Each voice is trained on company-specific data, tone, and knowledge.

  • Low-latency realism: Real-time conversational flow while performing actions such as updating CRM records or triggering workflows.

  • Seamless integration: Native connectivity with Salesforce and contact center tools such as Amazon Connect, Five9, Genesys, NiCE, and Vonage.

  • Fluid handoffs: Every word is transcribed live inside Salesforce, allowing human agents to monitor and take over instantly if needed.

  • Voice-first architecture: Built for low latency, natural speech, and deep language understanding.

Salesforce tested Agentforce Voice across thousands of real-world scenarios to ensure performance even in noisy or complex environments, resulting in stronger customer relationships and measurable ROI.

4. Intelligent Context: AI Grounded in Real Business Data

Intelligent Context ensures that AI agents are not guessing. They understand the unique, often unstructured, data that drives your business.

Powered by Data 360, Intelligent Context extracts, structures, and surfaces data from PDFs, spreadsheets, diagrams, and more, allowing AI to deliver accurate and context-aware responses.

Key capabilities include:

  • Automated context extraction: Converts unstructured content into actionable, structured data.

  • Low-code setup: Configure pipelines in hours instead of days.

  • Multimodal support: Works across tables, images, and flowcharts.

  • Seamless Data 360 integration: Creates searchable indexes and activates them across applications for secure, contextual performance.

The result is an agent that understands your company the way your best employee does—through real-world context, not just structured fields.

5. Agentforce Observability and Multi-Agent Orchestration

Agentforce 360 also introduces Observability Dashboards for monitoring reasoning accuracy, compliance, and performance in real time.
Teams can view trace data, measure ROI, and continuously improve their agents.

Meanwhile, Multi-Agent Orchestration allows several AI agents to collaborate on complex problems, mirroring how departments work together inside large organizations.

This enables coordinated, cross-functional intelligence at scale, all within Salesforce’s governed environment.

Why Agentforce 360 Matters

For years, Salesforce has promised “trusted AI.” With Agentforce 360, that vision is finally operational.

This new platform helps enterprise leaders:

  • Build agents that are accurate, auditable, and secure.

  • Unify structured and unstructured data under one reasoning layer.

  • Scale conversational experiences across every department.

  • Ground AI in their company’s real context and tone.

Agentforce 360 transforms AI from a side project into an operational core for the modern enterprise.

Equals 11 Insight: Preparing Your Organization for Agentforce 360

As a certified Salesforce consulting partner, Equals 11 has helped organizations across manufacturing, finance, nonprofit, and technology sectors optimize Salesforce for measurable impact.

Here’s how to prepare your organization for Agentforce 360:

  1. Audit your data infrastructure. Align your Data Cloud (now Data 360) to unify structured and unstructured sources.

  2. Map AI-ready workflows. Identify manual processes that could benefit from automation through agents.

  3. Pilot conversational experiences. Start small with internal support or field service before expanding enterprise-wide.

  4. Establish governance early. Define metrics, human oversight, and compliance structures from day one.

Agentforce 360 is here, and the organizations that align early will gain a significant competitive edge in the AI-driven future.

Dreamforce 2025 marked the beginning of the Agentic Enterprise era where humans and AI collaborate to drive better outcomes together.

At Equals 11, we are already helping enterprises design, deploy, and optimize Salesforce AI agents grounded in clean data, real context, and measurable ROI.

If your organization already runs on Salesforce, the next question isn’t “Should we use Agentforce 360?” it’s “How fast can we get ready for it?”

If you want a 20-minute consultation on preparing your Salesforce organization for Agentforce 360, let’s talk for a clear roadmap.




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