Salesforce Acquires Informatica for $8B: What This Means for the Future of AI + Data
On May 27, 2025, Salesforce announced its definitive agreement to acquire Informatica in an $8 billion deal, a major move aimed at reinforcing Salesforce’s position as the world’s #1 AI CRM.
This acquisition brings together:
Salesforce Einstein + Agentforce (AI-driven decision-making and automation)
Informatica CLAIRE AI (enterprise-grade data integration, governance, and management)
The goal? To build a trusted data foundation for autonomous, agentic AI, AI that doesn’t just analyze but acts, safely and at scale.
Why Informatica?
Informatica leads in metadata management, MDM (Master Data Management), data lineage, and data privacy. These aren’t just “nice to haves”, they’re critical for:
AI transparency: understanding where your data came from, and how it’s changed
Contextual intelligence: empowering AI agents to act with awareness
Governance: ensuring AI decisions are made on accurate, secure, and compliant data
By embedding Informatica directly into its stack (Data Cloud, Tableau, MuleSoft, Customer 360, and more), Salesforce is positioning itself to offer the most robust, context-rich AI platform for enterprise use.
What Happens Next?
Salesforce plans a rapid integration of Informatica’s tech into its products, starting with a tighter data pipeline for Agentforce and improved metadata clarity across platforms.
This opens the door for enterprise-wide automation that’s not just powerful but explainable, auditable, and trusted.
How Equals 11 Helps You Stay Ahead
Salesforce is evolving fast, but that doesn’t mean you have to wait to optimize.
With Autopilot, Equals 11 helps existing Salesforce customers prepare now:
Cleaning and structuring your org’s data
Implementing governance and automation frameworks
Setting your business up for safe, scalable AI adoption
If you’re ready to future-proof your Salesforce investment, we’re here to guide the transition.
➡️ Learn more about autopilot.
