What Is the Real Cost of Ongoing Salesforce Support and Maintenance?

Implementing Salesforce is only the beginning.
Once your system is live, the real question becomes:

“How much does it cost to maintain, optimize, and improve Salesforce after the project is complete?”

The truth is that the ongoing cost of Salesforce support depends on how you manage it. Some organizations attempt to handle it internally, relying on stretched IT staff or assigning Salesforce tasks to team members who already have full workloads. Others choose to invest in Managed Services to keep their Salesforce environment efficient, secure, and aligned with business goals.

At Equals 11, our Continuum Hypercare Managed Services are designed for companies that want predictable costs, proactive management, and measurable ROI from their Salesforce investment.

1. Why Managed Services Matter After Go-Live

Salesforce is not a one-time setup. It evolves constantly through new releases, changing business processes, and team turnover. Without continuous care, even well-built systems begin to show cracks. Over time, workflows may stop reflecting how your teams actually work, data can become inconsistent or incomplete, and valuable new Salesforce features often go unused. As manual work increases, user adoption tends to decline.

Ongoing maintenance ensures that your Salesforce environment keeps pace with your business. It also prevents small issues from turning into larger, more expensive rebuilds later on. By staying proactive, you protect your investment and maintain the efficiency, accuracy, and scalability that make Salesforce such a powerful platform in the first place.

2. What Equals 11’s Continuum Hypercare Includes

Our Continuum Hypercare Managed Services start at $3,200 per month and include everything a healthy Salesforce organization needs to stay optimized. Each client receives a dedicated Salesforce Administrator who manages the system daily and a project manager who helps prioritize and track ongoing requests.

We also conduct regular org health assessments and best-practice reviews to ensure your configuration aligns with current Salesforce standards. At the same time, our team handles tickets, backlog management, and enhancement requests to keep your environment stable and efficient. Beyond maintenance, we provide strategic recommendations that help your teams use Salesforce more effectively for both productivity and growth.

In short, you get access to enterprise-level Salesforce expertise without needing to hire a full-time admin or architect internally.

3. How to Think About the True Cost

Many organizations compare Managed Services pricing to the cost of hiring an internal resource. But this comparison often misses the broader picture.

A single Salesforce Admin can cost $120,000 or more per year when you include salary, benefits, and overhead. Even then, they may not have the architectural or strategic expertise needed to align Salesforce with evolving business goals.

With Continuum Hypercare, you get an entire team of certified specialists who can support, advise, and optimize your system continuously. You also gain predictable monthly costs and measurable results that go far beyond simple “break-fix” support.

Equals 11’s Case Study: GA Expertise

Streamlining Salesforce for Global Manufacturing Engineering

GA Expertise is an integrator in the vegetable oil industry that designs and delivers complete palm-oil production systems across Latin America. Operating in nine countries, the company relies on Salesforce to align complex processes, manage global teams, and make informed decisions.

After years of working with underperforming partners and limited internal admin capacity, GA Expertise turned to Equals 11 for a scalable managed-services partnership. Their Salesforce environment had become cluttered with outdated automations, inconsistent workflows, and weak reporting.

Equals 11 introduced structure and clarity through its Continuum Hypercare Managed Services model, combining ticket-based delivery, strategic guidance, and weekly prioritization calls. The engagement focused on automation cleanup, reporting upgrades, user-interface improvements, and an evaluation of Salesforce CPQ.

Results

• Internal processes became faster and aligned with business logic.

• New dashboards strengthened accountability and decision-making.

• Customer satisfaction reached ★★★★★, with the contract renewed for a third time and expanded for 2025.

• The need for a full-time Salesforce admin was eliminated, reducing overhead.

“Equals 11 really fit that role very well for us. You understand our business, you’re responsive, and it’s a good model for us.”
- Hugues Poschelle, General Manager, GA Expertise

GA Expertise now runs a streamlined, high-performing Salesforce platform supported by Equals 11’s ongoing strategic partnership. → Read the full case study.

4. The ROI of Staying Proactive

Clients who invest in Managed Services consistently report:

• Higher user adoption and satisfaction

• Lower long-term maintenance costs

• Faster deployment of new features

• Greater confidence in the accuracy of reports and dashboards

By maintaining a proactive approach, organizations avoid the downtime, technical debt, and budget overruns that often follow a reactive, ad-hoc support model.

Salesforce should not be a source of uncertainty or constant firefighting. It should be a strategic platform that scales smoothly and delivers measurable business value.

At Equals 11, we built Continuum Hypercare to give you that confidence. Starting at $3,200 per month, our team manages, optimizes, and evolves your Salesforce environment so you can focus on what matters most: running your business.

Avoid trial and error. Get ongoing Salesforce support that drives results.
→ Book a 20-minute consultation with the Equals 11 team to learn how Continuum Hypercare can keep your org healthy and high-performing. →