Disconnected teams? How Salesforce aligns marketing, sales, and service for growth
When marketing, sales, and service operate in silos, the customer experience suffers. Marketing launches campaigns without knowing what actually drives the pipeline, while Sales pursues leads with little insight into which messages truly resonate. When it's time for Service to step in, they lack the context of what was promised during the sales cycle.
Each team is working hard, but without shared, real-time data, they’re essentially working blind.
The result is a fractured and disjointed customer journey that can ultimately cost your business deals, renewals, and long-term trust.
Where Salesforce Comes In
A 360° customer view changes everything.
With Salesforce, every customer interaction is connected, giving your teams the real-time insights they need to work faster, smarter, and more collaboratively.
Marketing sees exactly which campaigns are converting, while Sales knows which messages prospects are responding to, allowing them to continue the conversation without guesswork. Service understands what resonated during the sales cycle, so they can deliver on promises and anticipate customer needs.
This seamless connection creates a continuous feedback loop where Marketing adapts campaigns based on real-world sales data, Sales closes deals faster with targeted insights, and Service nurtures happier customers who become long-term advocates for your brand.
And the cycle repeats, stronger every time.
Case in Point
In the nonprofit sector, we’ve helped National Kidney Foundation unify donor outreach (marketing), fundraising campaigns (sales), and program delivery (service) inside Salesforce, unlocking insights that increased donor retention and lifetime value.
→ Explore our Case Studies
Disconnected teams don’t just create internal friction; your customers feel it through slow responses, irrelevant offers, and broken promises.
But when you unify marketing, sales, and service with Salesforce, you deliver a completely different experience. Customers feel known, teams feel empowered, and leadership sees a clear return on their Salesforce investment. This is the power of a fully integrated customer experience.
Want to see what a 360° Salesforce view could look like for your organization? A 20-minute discovery call with Equals 11 could be the bridge between your siloed teams and a truly connected customer journey.
